Any website just starting out can be called a "startup", but the name isn't the important aspect of getting off on…
Social Identity & Branding
There absolutely is a thing called Social Identity & Branding because I made it up. I needed to make this unique and special so we can separate it from the social marketing side. Instead, this section will be covering the need for leveraging your brand on social media through the visual and contextual information. Discussing the media that will help people engage with your pages and profiles. Everything from using holiday artwork to image dimensions for social platforms that give you an edge in more likes, follows, and shares. Learning how to make your brand stand out on Facebook, Twitter, Instagram and 20 or 30 other platforms that people are using daily is not the easiest, but at least we are working towards making it so. Together we can work towards making social media work for us in the way people view it and the way we market it. If there are things you would like to see discussed in this category please let me know.