Today’s music world is not like what many of us grew up with. We have moved from vinyl to 8 tracks then over to cassettes to finally come to a resting stop using CD’s. The music industry has enjoyed years of profits from a physical medium which music rides on. The difference in today’s world is they are at a loss with today’s digital world. Instead of embracing the digital world in which a majority of people are able to download from the internet they turn to another physical medium.
Today’s announcement of releasing albums on SanDisk memory cards couldn’t be further from reality of what really needs to be done. It’s said that you will be provided with ways to unlock music using a dongle and buy these 1GB memory cards at the same price of a current CD. These companies’s don’t get it. We don’t need more memory cards. Many people have plenty in which we download music onto them and have the ability to delete and replace with music we like. Why would any smart business person think this is going to be profitable?
They assume all these people who have devices that play a SD chip would want to buy 12-18 songs on a stick. I don’t know if many know this but on a 1GB chip you could potentially hold 300 songs. If they would just embrace today’s technology they could actually prosper. I don’t know one person that would even consider buying even one of these chips. Most of my friends use at the minimum of a 4GB memory stick. For $30 you could hold 1200 songs downloaded from Itunes or another source. This would mean you would have 1200 songs you want to listen to.
What is it going to take to show these music companies that they are always moving in the wrong direction? The digital age lends a hand to remove all the middlemen costs like distributors, vendors, production, and so on. They could be making so much money. Instead of suing all these people for $3,000 each they could build a killer site and cut out Apple and make more money than they ever have. Are they just lazy to run their own site? Are they just blind to technology? Either the music company is going to figure something out or they will just fade away to small entities of groups that sell their own music and learn how to cut out the middle man…the record companies.
This is in reference to this article.